Reebok

Reebok

The beginning of this recognized world brand goes back to the year 1890, in England, where a merchant, named Joseph Foster, who sold in his shop sports shoes, in a town of Holcombe Brook, one day had an innovative idea for his time, To create a shoe with nails in the sole for career athletes, this type of footwear was originally designed, with soft and flexible fabrics to give greater comfort and performance in the races, since they support the ankle and the runner greater momentum in the speed competitions.

It should be mentioned, in this sense, with the passing of the years, this type of footwear has been extended to other disciplines such as long jump and high jump, with the variations of the activity that is practiced. For the year 1895 Foster, in conjunction with his children formed a family business with his initials “J.W. Foster and Sons “, today is known as the name of the world-renowned Reebok brand (inspired by the African antelope rhebok), a producer of footwear, clothing and sports accessories, based in the United States, Canada, China and Latin America.
During the 127 years since the first brand was created, it has varied, in the logo that represents it. Initially, it showed the image of an antelope, from 1895 to 1986, the representative logo was the word Reebok accompanied by the flag of England, honoring the country of origin of its creator, from 1986 to 1996 the logo used is a more modern logo “Delta” style, with the colors blue and red, then from 1996 to 1998, the designers of the brand presented a logo completely in red, in the year 1998 until 2000, the representation was the image of the antelope in red, From 2000 to 2014 it has varied in colors and shapes but keeping the word Reebok, adapting to competitive times, the logo that represents the brand has undergone a recent variation expressing the changes experienced by the human being at a physical and psychological social level to exercise continuously, which drives him to overcome and break the established paradigms that could be made, without considering the age, status or condition.
Reebok products have always been manufactured with the well-being and comfort in mind of those who will use it, especially the athletes of the different disciplines worldwide, so over time, after putting the traditional sports footwear, was promoted in the 80s, freestyle created for the female stratum, athletes in aerobic disciplines, Reebok was positioned as a representative image of fashion. If the freestyle was created with great success, for the women, the gentlemen were also considered with the ExO-Fit design, with models of sports shoes and boot type with a single strap.

In such a changing and competitive world due to the inclusion of new models, brands and designs that seek to attract sports users, Reebok as a marketing and economic strengthening strategy formed alliances with the Adidas Group and the Crossfit brand, joining forces to make against the competition of another famous and preferred as is the American brand Nike, managing to obtain an exclusive market for its creations, leaving behind its closest competitor.

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