MISS SELFRIDGE was born in 1966 as the only brand of the moment for young people in the “Selfridge” department store in London, and today it has 337 stores. The first of the mannequins of Miss Selfridge was based on the icon of the sixties and the model Twiggy, the first dresses were paper, designed to be used only once. Made by Sylvia Ayton and Zandra Rhodes, the designer Pierre Cardin also received orders from Miss Selfridge to design four exclusive collections a year.
In July 1999 Arcadis Group, owned by Phillip Gree, acquired Miss Selfridge along with Wallis and clothing retailer Outfit of Sears plc.
MISS SELFRIDGE was one of the first retailers to use successful models and actresses in their campaigns, such as Kayte Moss and Naomi Campbell among others before finding great success.
Since then Miss Selfridge has launched makeup products, sponsored fashion shows and large collections such as Gossip Girl in collaboration with stylist Eric Damon to create a line of dresses based on the four main female characters of the series.
In MISS SELFRIDGE we have a great variety of styles so you can try it and not just stay with one, but choose all of them because in the variety is the taste and every week we show it to you.
Choosing not only the clothes but also the accessories is important for our clients, since the accessories mark a look, determine who you are and attract attention as much or more than our clothes, choose shoes that surprise, or a brand bag will make you shine much more, giving you distinction and elegance, and at MISS SELFRIDGE we are specialists in offering you that and much more.
Our dresses will take your most feminine and elegant side, with a great variety of models, colors, and fabrics, we present you flirty and daring clothes for the night, sophisticated handbags and shoes, and for the day with proposals in soft colors or combined with rhinestones and skin, and matching boots, wool jackets or hoods.
Our success lies in the balance between the modern and the vintage, with a feminine and romantic touch, without neglecting the casual, also in total trend. Today the options are endless in terms of costumes and MISS SELFRIDGE the problem is that our collection is so wide that you need to change your wardrobe several times a day to show off everything.
Party or cocktails with metallic tones, sequins, long and glamorous, in days of work with blazers, smooth pants skirts and matching jackets, on field days or outings with flowers or paintings, or because not also on sports days MISS SELFRIDGE It will be your most versatile option.
Because we adapt to your style, be modern, classic, vintage, dark, cheerful, you need to shelter from the cold in winter or look cool in summer, we are your ideal choice. Visit our website and you will not know what to choose from our collections, we challenge you to try it all and define your style.
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