Dr. Martens

Dr. Martens

Dr. Martens is a British company that is responsible for producing a wide range of products such as footwear, clothing, luggage and footwear products among others. Their shoes are well known for their outsole with air cushioning (rebound sole), top shape, construction of borders and yellow stitching.

The Docs, as they are commonly called, were the most popular shoes among motorcyclists, punks, new wave musicians and other youth subcultures such as grunge between the 80s and 90s.

In 2006 Griggs’ Dr. Martens AirWair boot was named to the list of British design icons.

But to know why this brand became a British icon, you have to know its history.

Mr. Klaus Märtens was a doctor of the German army during the Second World War. While on leave, in 1945, he injured his ankle while skiing and discovered that the army boots he wore were too uncomfortable for his injured foot. So he made the decision to improve the design of the boot used soft leathers and padded soles made of tires. When the war ended Märtens took the leather from a devastated shoe store and made a pair of padded boots.

In 1947 Klaus found a friend of the university, who intrigued by the design of Märtens decided to associate with him and start producing boots in Germany using discarded rubbers from the aerodromes. The comfortable soles were a great success for housewives, 80% of the production was sold to women who were over 40 years old.

Sales grew so much that by 1952 they opened a store in Munich. At the end of the 50s and early 60s, partners were considering marketing the boots internationally.

The first Dr. Martens boots went on sale in the United