Calvin Klein is a fashion brand of American origin that was founded in 1968 by the designer Calvin Klein to whom he owes his name. Klein was able to start operations with the new company thanks to a $ 10,000 loan from a childhood friend. At that time Klein had rented a modest room in a building to show samples when the Vice President of Bonwit Teller accidentally got off his floor saw the samples being fascinated with the designs of Klein invites him to take his samples to the president’s office of Bonwit Teller. Only a year later, Calvin Klein made profits of $ 1,000,000, reaching 5,000,000 sales for year 71.
Since then Calvin Klein has become a global firm that evokes audacity and avant-garde with a completely seductive and at the same time minimalist aesthetic. With more than 49 years of experience in the world, Calvin Klein has understood the value of making everything that was once unattainable and pioneering in diversifying a fashion brand through iconic products such as his collection of fragrances or his famous collection of underwear.
Calvin Klein markets its products through an extensive network of licensing agreements around the world among existing brands in the market; under the Calvin Klein domain we can mention Calvin Klein Underwear, Calvin Klein Platinum Label, Calvin Klein Collection and Calvin Klein Jeans. Among the products designed by Calvin Klein we can find dresses, suits for ladies clothing accessories, tailor-made clothes for men. Sportswear for women and men, clothing collection and catwalk, golf clothing, underwear, perfumes, sunglasses, socks, high-performance clothing for women, outerwear, watches, handbags, wallets, footwear, swimwear, jewelry, leather accessories and even household items. There is no doubt that Calvin Klein is one of the most versatile design brands in the world of fashion with a wonderful, elegant and seductive proposal for anything a person could want.
The awards and recognitions during his extensive career have been abundant, more, however, the most significant for the designer has been winning the Coty American Fashion Critics Award for three consecutive times which made him the youngest designer to have that honor. But the secret of Calvin Klein’s success was not based solely on his designs but on the controversial and unique style of his advertising, with an irreverent, sensual and provocative character that positioned the brand as one of the best in the world through the use of-of celebrities such as Brooke Shields, Mark Wahlberg and Kate Moss as an image of their designs. She was a pioneer in the creation of a line of feminine Underwear very similar to men’s boxers and revolutionized the world of fragrances after the creation of the first unisex perfume named CK One that became the best-selling fragrance of the 90s There is no doubt that Calvin Klein has been a great visionary who has made his brand a proposal that is not impossible to ignore.