Abercrombie is the brand name of a clothing company for ladies and gentlemen, of American origin, which was founded in 1892, by David Abercrombie. In the beginning, the store was dedicated to the sale of items for excursions, camping, and weapons, reaching high profile clients such as Theodore Roosevelt, Dwight Eisenhower, and John F. Kennedy.
With the advertising slogan “A & F: a lifestyle” the brand has set the goal of creating clothing that reflects the attractions of American popular culture, so it is aimed at a young audience, between 18 and 22 years.
The brand’s garments are informal, high quality and they convey exclusivity. The lines are for ladies and gentlemen but also include sizes for children (Abercrombie Kids). Its products include Hollister CO (it’s the cheapest line of the brand, inspired by California), Gilly Hicks (which designs women’s underwear) and A & F Fragrances.
It owns more than 300 stores only in the United States, being the main one on Fifth Avenue of New York. Internationally, it is present in London, Milan, Tokyo, and Spain.
With more than 100 years in the market, the company has undergone some changes in terms of style. Conceived as an excursion and weapons store, in the beginning, the stores had a rather classic and serious aesthetic, similar to other brands such as Ralph Lauren. In the 90s, minimalism and white color prevailed to decorate interiors, so the store’s new concept revolutionized the retail world when, in 2005, the image that is known today was born, both in establishments and in retail stores.
The company is responsible for all aspects of the brand’s marketing and image, from the design and production of its products to the style of the stores and marketing.
A distinctive feature that imprinted personality to Abercrombie was its customer service strategy. This is based on ensuring that the consumer does not forget the shopping experience that he lives from entering the store until he leaves it with the product of his choice. To begin with, advertising outside the store is itself striking. The first thing you can see is the picture of some very attractive guy with a bare chest wearing Abercrombie clothes. Inside, the shops are dark, with dim lights, tall wardrobes, dance music in the background that sounds all the time at a good volume and also always smells of the company’s perfume (A & F Fragrances). To make matters worse, the sellers (called “brand representatives”) are young people who reflect the personality of Abercrombie & Fitch, that is, attractive and extroverted, who could easily be (or are) models, always willing to talk and of course, to take pictures. This is how the shopping experience is one of the fundamental bases for the success of sales, and this element has been maintained over the years.
To make sure you’re buying original products from this brand, follow the company’s recommendation and make your purchases directly at Abercrombie’s physical or online stores.
Russell & Bromley | www.russellandbromley.co.uk
Russel and Bromley is a retail brand of British origin dedicated to the world of footwear and handbags was founded in 1873 when a shoemaker named George Bromley, married the daughter of his employer Albion Russell who had inherited a footwear factory The family shop. By the year 1880, the shop established in Eastbourne was the first to bear the name of Russell and Bromley on the door.
By the time of World War II Russell and Bromley had more than 20 branches in the United Kingdom, but it was not until 1947 when they opened their first store on Bond Street in London where a deep change of focus in the business was developed oriented to become a high-end retail company, which was completed in 1968 with the closure of a quarter of its branches, since then the brand has evolved by expanding its range of products that once specialized in shoes only to pass to produce bowling pins and belts.
Russell and Bromley offers a wide range of footwear from its star product moccasins with tassel to boots glamorous suede boots whose length covers up to the knee, the wide collection of shoes Russel and Bromley adapt to any occasion and are specially designed and made with materials Such as the gauza, plush, soft fur and come decorated with striking ornaments.
However, the world of fashion changes dramatically what it demands from brands of design and world-famous designers possess the gift of reinventing themselves and adapting their products to new trends and consumer demands, aware of this Russell and Bromley has gone diversifying more and more its range of products.
Currently, the firm has a collection of footwear for men where you can discover a wide range of craft selection models made with every detail and style and with the best Italian leather which makes them not only aesthetic but also very comfortable. You can enjoy from traditional moccasins to Chelsea boots and formal oxford laces.
It also offers an exquisite collection for ladies with super versatile models ranging from traditional moccasins with tassel to their fabulous boots made with materials of the highest quality.
You can not miss the collection track for the little ones in the house. Since the beloved T-bars and traditional style Chelsea boots are specially designed to meet the needs of our small and delicate children, it also offers its line walkers for babies and children small, a collection of sports shoes and others for school.
Last but not least Russell and Bromley offer a wide range of luxury handbags for ladies, has evening bags, for work, leather backpacks.
And in case little Russell and Bromley puts at your disposal your website that will provide you with all the necessary information to choose the product that best suits your needs and desires, you can also see the updated product catalog because for us your comfort is what counts
Pull and Bear | www.pullandbear.com
Pull and Bear is part of the Textile Industry Anonymous society, a Spanish multinational company, born as a brand in the year of 1991, with the purpose of dressing the young man and woman, with a relaxed attitude, free spirit, without stereotypes that are guided by the trend of fashion clubs and street currents; One of the strategies that as a brand has been key in the rapid development of Pull and Bear is mainly the simple and comfortable way of their designs and the accessibility in the matter of prices of the garments. It has approached the fashion world to that segment of the population that before the birth of the brand, did not even think about following any kind of trend.
The growth of the brand in this segment of the market has been dizzying and has remained constant throughout these almost three decades, thanks to a renewal of the team of designers since it has always kept its eyes on what is the interest of young people over the years.
The Pull and Bear collections of both ladies and gentlemen have lines differentiated according to age; collections are presented for the adolescent segment group, which is the most sporting and informal clothing with sweatshirts, t-shirts, jeans, shorts, caps, and with cotton as the main fabric.
Meanwhile, there is another line aimed at more adult men and women, usually faithful followers of the brand since its inception; For them, the brand has created garments inspired by the latest international trends to use both day and night, and both to take to work and to use in their free time. This line adapts these tendencies to the needs of the clients, relaxing them and converting them into practical and easy to wear garments.
Apart from the clothing collections, the Pull and Bear brand has been expanding into complementary pieces of clothing such as footwear lines, accessories, costume jewelry, fragrances, wallets, bow ties, purses, caps, accessories for smartphones and sunglasses.
One of the key features of Pull and Bear garments are natural materials such as wool, cotton, linen; in unicolor tones and in funny and different prints, t-shirts alluding to music and television characters that have been icons of a generation; all according to the segment of the population to which it is directed; always maintaining the premise that comfort and originality are not negotiable. Regarding the style of the shoe line, the trends mark the season of the year, whether sneakers (extremely comfortable in colors and shades and uncommon), boots and booties (with metallic details of rings and eyelets); always characterized by that irreverent and carefree style that is the hallmark of the Pull and Bear brand
UNDER ARMOUR | www.underarmour.com
Under Armour came into being in 1996 when a North American athlete from the State of Maryland, named Kevin Plank, at his grandmother’s house, when he was very young, had an idea of entrepreneurship to design comfortable clothes under his personal seal, at that time it was a football player so his preference leaned towards sportswear, shirts, shorts, hats, quality that remained dry despite physical activity, began his sales between football teams and among his closest friends, in the year 2006 incorporated sports footwear into its line of designs.
The inspiration to innovate usually appears in the least expected moment, when Kevin Plank in his time as a university student and athlete, during his training, had to change often because sweat was drying his clothes, tired of always the same, one day thinking, that would be ideal for an athlete at the level of clothing, it came to mind that the ideal was to absorb the sweat from a synthetic material and to be comfortable and elegant at the same time. By then there were obviously other sports brands, to name a few Addidas, Reebok, the famous Nike, they soon followed this initiative and included in their designs clothes with the characteristic of Waterproof (waterproof).
Under Armour since its foundation in 1996, has grown as one of the most recognized brands worldwide for its quality, prestige and models that please the most demanding consumers, placing the brand as one of the most preferred in the market, which brought as a consequence, a vertiginous increase in sales, in a short time around 3 years in 1999 achieved a successful negotiation that promoted and achieved a consolidation of the brand along with others already established and known.
Although in the beginning the designs were created for the discipline of American football, over time it has already covered and currently sponsors other sports disciplines, unisex, such as baseball, Olympic skaters, rugby, athletics, basketball, boxing, gymnastics, martial arts, skating, swimming, surfing, tennis and athletes in particular.
Under Armour, today is recognized worldwide as one of the best representatives of sportswear and has opened branches of factories and multiple stores in other countries of high economic activity such as Canada, Scotland, and China, in addition to other States of North America. Although the clothes and the accessories throw in the assets of the company great profits, it is the item of the sports footwear, that represents greater sales. Among the policies of the Company created by Kevin Plank is to make donations to sports representatives.
Under Armour is a complete brand, with quality sports articles, which offer the consumer a state of comfort while exercising his body, his products are made with the strictest materials, you will not feel the sweat on your body, nor the heat, nor the fatigue, you will feel that the garment you are wearing is like your own skin, free, hygienic, healthy and fresh, with designs created only for demanding tastes, who knows, what is the quality know Under Armour.
Forever 21 | www.forever21.com
Forever 21 is the brand name of the fifth largest retailer in the United States, specializing in the manufacture and marketing of fashion clothing. Its founders are a South Korean couple resident in E.E.U.U, Mr. Do Won Chang and his wife Jin Sook and the opening of the first store was held on April 21, 1984, in Los Angeles, California, under the name of Fashion 21.
Fashion 21 marked the beginning of a millionaire story in the world of retail clothing, at low cost. This first store still exists and maintains its original name. The daughters of the couple joined the family business later, Linda Chang leading the marketing department and Esther Chang in charge of the design.
The creator of the brand and CEO of the company, Mr. Do Won Chang, says that observing the luxury cars owned by the owners of the stores was what motivated him to take an interest in the business of selling clothes. What began as a small store, today represents one of the fashion firms that millions of more invoices a year in the United States, so that Forbes magazine included it in the list of largest private companies in America.
During the first year, the business figures reached $ 700,000, so Mr. Chang outlined the plan to open stores every 6 months, and he also changed the name of the brand to Forever 21. Currently, about 75 stores are opened each year and the franchise has a presence on all continents, with the exception of Antarctica. In 1995 they opened the first store outside of California, in Miami; and in 2003 they create the online store.
The style of clothing offered by Forever 21 is casual, both for day to day and for special occasions, shirts, pants, shorts, dresses, skirts, swimsuits, among others, but also accessories, shoes, jewelry, handbags, and sunglasses, all at affordable prices. The style of the stores in the US is inspired by the “California Girl” who enjoys summer, sun, and beach, but in the rest of the world, the stores adapt to the fashion of the country where they are.
Although Forever21 is primarily aimed at a young audience, it is not exclusive. The brand has several lines that are designed to reach a wider audience, such as Forever21 + (designs in large sizes), Love21 (designs a little more formal for ladies over 21), Forever21 Girls (for a female teen audience) and 21Men (for gentlemen). On the other hand, the XXI Forever is the flagship stores of the brand, the largest (that exceed 7000mts 2) and For Love21 are the boutique style specialized in accessories and makeup.
The Chang family is Christian, which is why in all the bags of the store where the purchases are delivered, it is printed in the bottom part, the verse of the Bible John 3:16 “Because God so loved to the world, which he has given to his only Son, so that everyone who believes in him may not be lost, but may have eternal life”
BIRKENSTOCK | www.birkenstock.com
Birkenstock is a footwear company of German origin inspired by orthopedic products and whose success is based on the so-called “Carl Birkenstock System” through which, its creator expresses his conception of “the walk desired by nature” or “system of the printed tread “. A special footwear with a highly beneficial system for foot health.
The flagship product of the brand is the internal template or footwear base (in German “Fußbett”) created anatomically, which in addition to being unique in its genre, meant a revolution in the footwear market. This template is the fundamental basis from which Birkenstock can offer a product that is unprecedented and that currently remains a model of functionality and well-being. Sandals ideal for those who suffer from spinal or orthopedic problems, but also for those who simply look for a comfortable and durable footwear.
The origin of the brand as a manufacturer of the so-called comfortable footwear is found in the Birkenstock family, who since 1774 was engaged in shoemaking in Germany. With them begins the sale of flexible templates and the idea of custom footwear manufacturing with a template inside. In 1947, Mr. Carl Birkenstock successfully published his book on foot orthopedics and healthy footwear, which became the bestselling book of his time. In 1963, with the manufacture of the “Madrid” sandal, the first with a recessed and flexible base on the market, the foundations are laid for the comfortable shoes that are known today.
The Birkenstock is a worldwide brand and is among the first five “Global Footwear Brands”. Most of its production takes place in Germany, specifically in Rhineland-Palatinate, North Rhine-Westphalia, Hesse and Saxony. Its products are sold in 90 countries on 5 continents and have distribution branches in E.E.U.U, Brazil, Spain and Hong Kong.
The purpose of the company is the manufacture of footwear that stands out for its extraordinary comfort and quality, as well as for its functionality, characteristics that favor the well-being of the consumer. These benefits are what distinguish them from other shoes present in the market, which often only obey fashion, always so changing, or at low prices, which are never accompanied by comfort or durability.
Concerned about applying the welfare concept also to the planet, since 1990 the company reduced its energy expenditure by 90% and, on the other hand, the raw material used (cork, natural latex, copper, brass, wool felt and the best skins ) has a sustainable origin.
The brand has a website; Birkenstock.com, where you can find 2 lines, “Papillio” and “Betula”. The first one is addressed to the ladies with designs of wedge and platform in colors and striking patterns, comfortable and fashionable. The second is designed for the whole family, sweaters, and sandals for daily and for free times, made with special materials that are healthy for the skin, have good elasticity and have excellent cushioning, all this, with an excellent quality-price ratio.
PRIMARK | www.primark.com
Primark is a chain of shopping centers that was born in Ireland, specifically in Dublin in 1969, under the name of “Penneys” (Pennies, referring to its low prices), which offers a wide range of products in the areas fashion, accessories, beauty products, home and confectionery items, among others. The subsidiary belongs to the Associated British Foods group and its main market is the European Union. It is present in the United Kingdom, Spain, Holland, Portugal, Germany, Belgium, Austria, and France. The first store in the United States opened on September 10, 2015, in Boston.
Much more than its breadth and variety (thousands of square meters), the popularity of the brand is based mainly on low prices, to the point that when opening a new store anywhere in the world, the frenzy of queues, which on many occasions has needed the intervention of the authorities to avoid chaos. For many people, Primark represents the place where you can get the latest trends in fashion and a lot of variety at the most competitive price in the market.
The success of the franchise is such that the so-called “Primark effect” is studied in the retail world, cashiers always busy and long lines of people with full baskets that give the impression of buying wholesale, the paradise of fashion at incredible prices.
The Spanish teacher Julián Villanueva, who has dedicated himself to studying the way the brand works and why its economic products, explains what are the keys to success “The first pillar is based on having an efficient supply network, that is, looking for products with simple designs, economical materials, and reasonable quality. Primark breaks with the stigma, deeply rooted, that cheap clothes are of poor quality”.
The second refers to low operating costs. The rent of the premises is negotiated better because the firm attracts many people, which benefits the commercial center in full. On the other hand, there is no investment in advertising since customers personally take care of it, through word of mouth. In addition, assisted sales do not apply to most of the staff is in the box.
The third fundamental factor and a flagship feature of Primark, are its extra large stores, which can reach 12,000 m2, meaning a large volume of daily sales. With these dimensions, it is possible to offer a great variety of products with the very attractive possibility of buying much more with less money.
Primark has joined the movement of Environmental Sustainability and Ethical Trade that for some years has reached the textile and fashion market. For this reason, with a team of more than 90 experts located in the key countries of acquisition of the products marketed by the company, it supervises all the factories with which it works, to ensure compliance with the internationally established standards in environmental and slavery matters, with this they want to assure their clients that they acquire a product that has been created respecting the planet and the people.
Asics | www.asics.com
A healthy soul in a healthy body is the philosophy that is part of the commitment of Asics, a Japanese company that is responsible for designing sports shoes and whose primary objectives are; through his vision: “Create quality lifestyle through the use of intelligent sports technology”, and its mission; “Offer goods and services that encourage a healthy lifestyle”.
Asics Corporation is a brand of sports clothing and footwear created in 1949 by Kihachiro Onitsuka in the city of Kobe in Japan. He is responsible for designing and marketing clothing and shoes for different disciplines; basketball, soccer, athletics, tennis, fitness, for women, men and children.
In 1949 Asics launched its first shoe design for basketball, since then it started to gain popularity and since then it has been constantly growing. This has allowed it to maintain a payroll of more than five thousand employees distributed among its 14 locations in Japan and the nine international branches. This level of development allowed it to be placed during 2010 as the fifth sports brand in the world. As well as reaching profitability estimated at 1.6 billion euros in sales.
Asics is using mechanisms to achieve greater expansion in the short and medium term, currently focusing its efforts towards the promotion of its responsible and transparent corporate service and value policy to attract new investors and develop online commerce.
In constant look towards its future evolution, it has been proposed to transform its organizational structure to implement new technologies such as platforms and applications that allow it to expand the sales market through online commerce, to attract especially the youngest public worldwide. For this purpose, it has provided the necessary resources to train the appropriate personnel to cover these new demands.
In Asics Corporación always ready to adapt efficiently to the constant changes of the market, it remains attentive not only to design if not to redesign and improve its products, for that reason it aims to redirect all its processes towards a new purpose where all its proposed objectives converge the goal for the year 2020 and continue creating products that satisfy customers and allow them to have a more direct relationship with them from and to the whole world.
With more than six decades in the sportswear industry, Asics has a wide catalog of products of high quality, versatility, and durability. His original collections of clothing and footwear and the use of exclusive materials in each garment he offers for a wide variety of sports disciplines place him in a highly competitive place along with other high-level brands.
Asics Corporation is not simply a factory of sportswear and footwear, together with each garment creates a dream and sets a lifestyle along with its philosophy, creates a new value for its followers.
Ashes | www.ashesclothingco.com
Ashes is a fashion clothing brand created by Colombian designer Vanessa Gómez and the line for ladies within the signature A New Cross founded by Nicolás Rivera (designer clothes for gentleman elaborated by hand). The style of the brand is urban and clean lines, whose collection is characterized by being entirely handmade, with the exclusively Colombian raw material. The fabrics are lightweight and the designs have an androgynous and sophisticated air.
Its creator, Vanessa Gómez, began her journey in the world of fashion at the “Universidad de los Andes”, where she studied Design with an emphasis in Communication. Since then he has wanted to show the world a personal reinterpretation of urban fashion. Her ideas, always different and avant-garde, led her to become the creative mind of the Ashes brand.
Although the color black is a fundamental part of the style of A New Cross, Ashes widens the palette to offer women’s clothing that includes pink and orange, without leaving the sober and characteristic brown, gray, white and black. The collection always attracted attention since its first appearance in public during various fashion events in Colombia in 2014 (as “Fucsia Esden designer looks” or Colombiamoda2014), for showing designs that mixed romanticism and sensuality with great success, femininity and androgyny, making the firm a vanguard model in the traditional world of Colombian fashion.
The mix of textures is key in the Ashes designs, in addition to the excellent finishes; all from the hand of a meticulous craftsmanship, which gives importance to the garment both inside and outside and that gives the brand a unique value. The materials used by the designer include cotton, silk, linen, and viscose, which allowed each design to give the feeling of delicately wrapping the female figure while transmitting strength and personality.
The collection is composed of wide dresses and camisoles with unusual necklines, as well as diagonal cut skirts, all designs of fluid and lightweight materials. Also, jackets and trousers can be found, these last ones with closing on the right side of the garment, instead of in the center, of clean cuts and elegant lines. The line also includes felt hats whose wings are cut irregularly.
To complete the collection Ashes includes a line of shoes and leather boots, as well as an interesting proposal of jewelry (in conjunction with the Ex umbra in solem brand) with pieces of geometric cut iron.
The goal of Ashes is to offer women’s clothing that you can take anywhere in the world, but with Colombian stamp and craftsmanship. That is, universality based on local elements. His designs, due to their flowing characteristic, break with the striking and tight fashion that traditionally prevails in Colombia. It is no longer a question of suffocating the female body, but of embracing its silhouette in an elegant way, without losing the sensuality that differentiates the Latin woman from the rest of the world. Ashes are avant-garde, for women with personality and sophistication.
Bershka | www.bershka.com
People of good taste prefer to choose, when we have the opportunity to find everything that pleases us, we feel at ease and with the total freedom to feel identified.
The same happens when we have the pleasure of entering a store of the firm Bershka; in total inspiration with the latest trends in urban fashion with a contemporary and modern style.
Bershka is a firm that belongs to the Spanish group Inditex, was born in 1998 with a concept of the retail store, to serve a market of young people who demand changes and constant updates of the fashion to dress.
This company includes the entire system of design, manufacture, distribution, and sale of the different lines of clothing, shoes, and accessories for the young male and female public.
The Bershka style advanced very fast since its inception, in just two years it managed to consolidate its image by growing and locating stores around the world. It is currently present with around a thousand stores in more than seventy countries around the world, offering the latest fashion trends with its particular style of adventure inspired by the season of each new collection.
Bershka is defined by its flexibility in each new collection, which allows it to adapt to the adventurous and demanding spirit of the public that follows it, loaded with new and active information, with a passion for the modern, music and the urban. This is due to the originality of all its lines, which are combined between the simple but novel, romantic and adventurous, casual and urban; of everything a little that turn their garments into unique designs.
This brand is identified worldwide because it is located in the most strategic places for the exhibition and sale of all its products. In general, this firm is presented in the best commercial areas of each city where it is present, and in centrally located and large spaces that allow to fit spaces for the different lines using a decoration with many colors and modern furniture, resulting attractive and cozy for the young audience offering a musical atmosphere, with striking lighting of maximum adventure and freedom, where you can find from blouses, jeans, shoes, jackets, dresses, evening clothes, casual clothes, accessories and even basic clothing and clothing intimate for the female audience, and for the young male audience also sportswear, casual wear and fashionable clothes, adapting their style and brand design.
In Bershka they always find a reason to meet and satisfy the needs and tastes of this type of public, a task that is not easy due to their constant demands and adventurous spirit.
Today, at 19, Bershka is the brand of the most daring young people, it remains more current than ever offering collections with the quality and style with which we are accustomed, satisfying the demands and needs of a highly energetic and adventurous market that never it runs out and every day expects more and new proposals.
Berghaus | www.int.berghaus.com
Fashion is a social phenomenon that has trapped people all over the world for decades. In the past there were only some areas of our lives in which we were worried about going elegant and fashion, special social events like, Weddings, Awards Ceremonies, Anniversary were just some of the events that we thought we should take special care of our image, however today design and fashion have opened a space in each and every one of our vital moments, existing trends currently ranging from all types of clothing to sleep, to relax, to do sports whatever the discipline to practice, for the day to day, for the work, the fashion is present in each one of those spaces although we are not adept at it.
In the world of trekking, fashion has also set an example of this “Berghaus”, a firm founded in 1966 by climbers Peter Lockey and Gordon Davison whose headquarters are located in the Sunderland city of the United Kingdom and are dedicated exclusively to the production of specialized clothing for hiking, climbing or outdoor sports. Initially, they only produced their own clothing, but today they cover a wide range of products and clothing for outdoor sports aimed at Knights, Ladies, and children among which we can find waterproof jackets, underwear, legwear, fleeces and an Exclusive selection of outdoor accessories and footwear.
It all starts with the frustration felt by Peter Lockey and Gordon Davison, who love hiking and outdoor sports, for what they considered an absolute absence of equipment and decent clothing for practicing outdoor sports, so they decide, import and sell your own.
His shop specializing in outdoor items was known as LD Mountain Center and he quickly gained a reputation for selling the best high-performance outdoor products such as Atomic Skis, Marker Bindings, and Nordica Ski.
With Berghaus you have the confidence to be wearing a clothing specifically designed for your discipline in the air with the best quality because it pays careful attention to the quality of the materials with which they are made always looking for the best and most functional to provide protection, good performance , comfort without neglecting the style and aesthetics of each one of its garments, whether they are their own or those of other brands that they market, in fact, they have been pioneers in the use of Gore-Tex for their creations. Berghaus always offers the best because it is aware that when it comes to mountaineering and climbing mistakes can go very far even to end up costing your life.
If you are a person who is passionate about hiking, climbing, camping, Berghaus is the best alternative ‘where you can find everything you need for outdoor sports clothing, footwear, tents, waterproof jackets, jackets for resist low temperatures, accessories such as tracking sticks, sleeping bags and much more, visit its physical stores or if you prefer you can also make your purchases from the comfort of your home on its website, with Berghaus you guaranteed quality.
FOSSIL GROUP | www.fossilgroup.com
Fossil Group, Inc. is the product of an opportunistic vision to obtain possible large profits by importing retail products manufactured in the Far East for the United States of America. That suggestion was made by Kosta to his brother Tom Kartsotis in 1984. He started importing fashion watches at moderate prices with retro aspects. He gave it the name of Fossil in honor of the nickname he and his brother gave his father.
By 1990, they were designing and manufacturing leather products under the Fossil brand and their Relic watch line.
By the beginning of the 21st century, the company decided to establish a Swiss presence in the United States, which is why it buys the Zodiac Watch brand and carries out a complete restructuring of that line of watches in order to reflect a modern retro style of the 70s. a high-end watch. The acquisition in 2004 of Michele Watch completes the cycle decided to offer in the US market a high-end Swiss watch with a touch of its design.
Currently, Fossil Group Inc. has design studios in Biel, Switzerland, near the Rolex company. It also has factories in China and distribution centers in the United States, Germany, and Asia.
Fossil’s financial success is due to the design and manufacture of its own brands, which has allowed them to receive a number of offers to produce licensed watch lines. For example, in 2001 Fossil in collaboration with the designer Philippe Starck created the Starck Fossil watch collection. This collection is a fashion icon because it has ultramodern designs and a unique movement. Other lines of watches that Fossil designs manufacture and distribute are Burberry, DKNY, Emporio Armani and Armani Exchange, Columbia Sportswear, Diesel, Frank Gehry, Karl Lagerfeld, Tory Burch, Kate Spade, Michael Kors, Callaway Golf, Davis Cup, Marc Marc Jacobs, Skagen Design, Michael, and Adidas.
Their own brands are Fossil, Relic, Abacus, Michele Watch, Skagen Denmark, Misfit, WSI and Zodiac Watches.
In addition, Fossil Group Inc. manufactures allegorical collectible watches for popular Pop movies and characters, such as Superman, Wonder Woman, Ordinance, Elvis Presley, Flash, The Pirates of the Caribbean, Snoopy, Green Lantern, Pokémon, Chronicles of Narnia, The Matrix, Vehicle Brands and Star Wars.
In 2006 Fossil Group Inc. innovated in the world of watches with the manufacture of a call identification clock and established an association with the National Football League of the United States to manufacture the Official Collection of Watches for each of the teams who participate in the said league.
Fossil Group Inc. has specialized in locating clients and establishing alliances in special markets that want or seek to produce product lines in a personalized way.
They have obtained many recognitions among which stand out the location in 2013 and in 2015 among the 100 best companies that have activities within the United Kingdom. Also in 2016 Fossil won the Fashion Tech Collection of the year for its analog smart watches and connected jewelry. These special collections extend to their authorized brands Diesel, Emporio Armani, Michael Kors and Kate Spade.
Larsson and Jennings | www.larssonandjennings.com
When we mention terms of precision, we think of accuracy, punctuality or a mechanism of rigor. When we need something we begin to value the time, and when we refer to time we think in a clock.
For many people, the use of the watch is a fashion accessory that complements the style of dress, for many others, it is a luxury and for others, it is a necessity, a key piece that adapts to their lifestyle, needs, and personal interests.
There is a universe of watchmaking brands that offer a wide spectrum of models to attract more followers, but not all watchmakers design an assembly system with strict art and precision. Larsson and Jennings; is a Swiss watch brand with an important influence of its London and Stockholm origins, which have decided to put into practice innovative processes for the design and manufacture of watches with the best quality and style.
Larsson and Jennings is a brand created in 2012, and since then it has been distributed through a wide network in more than 100 luxury boutiques and also has its own stores in the city of London.
The design unit of Larsson and Jennings has built a close and important relationship with the best suppliers of parts and components of the best quality to create the best watch that you can use every day. The primary attribute of this company is to guarantee the quality of the finished product, and as a premise to meet a 5-year guarantee, the company submits all the watches to a strict process of quality control, which allows verifying a perfect operation before to be offered to the public.
At Larsson and Jennings, the whole process is taken very seriously, from the design sketch, the selection of the materials, the assembly and the finishing. For this, they have the human resource specialist and highly trained to achieve the art and precision desired in each piece.
This company makes investments in raw materials of the highest quality and range, in the offer of its catalogs we can find a wide variety of designs ranging from the most classic for daily use, to the most elegant and sophisticated, all designed with originality, style and quality with materials such as jewels and precious stones such as ruby or sapphire stones, quartz crystals in the components of the internal parts, apply special coatings with gold and 18-carat rose gold baths, titanium bath, Physical Deposition of Steam to guarantee the durability of the piece, use different fabrics and materials for the belts that come from countries like Italy, Great Britain and Switzerland, and the metal ones made of stainless steel to guarantee its durability and resistance to work and daily wear but without lose its aesthetic value. They also use suede belts, Italian bovine leather that is treated to turn them into waterproof and washable straps that are more resistant and durable.
Jeager | www.jaeger.co.uk
When talking about time, we talk about the physical magnitude of the period that elapses between two situations produced consecutively, in a few words, a situation that started in the past with a view to a future going through the presence of the situation.
The time allows ordering all the events in a certain sequence. This is how the man was able to conceptualize the past, the present and the future. Throughout history, the evolution in methods of measuring time has been remarkable, as a result of the creation of innovative instruments such as sun, sand, hourglasses or water clocks, etc.
For the nineteenth century, Antoine LeCoultre set up a small watchmaking workshop in Switzerland, in which he perfected his creative watchmaking talent. In 1844 he invented the most accurate measuring instrument in the world, the Millimetre instrument capable of measuring the micron; and for 1847 it eliminates the use of keys to wind the clocks and to adjust the time in them.
In the 1860s and 1870s, Antoine and his son decided to place different watchmaking trades under one roof and found the first partially mechanized watch manufacture with 500 employees. At the beginning of the 20th century, Edmond Jeager, a Parisian watchmaker and the sole supplier of the French Navy, proposed to the Swiss watchmakers a challenge, which consisted in producing the extra-flat calibers of this invention. LeCoultre & Cie accepts the challenge and creates a series of ultra-flat pocket watches.
In 1907 the jeweler Cartier, one of the main clients of Jeager, decides to sign an exclusive contract with the brand where all the watches manufactured during 15 years would be owned by the jeweler; and Jeager entrusts the manufacture of these watches to LeCoultre. As a result of that agreement, in 1937, the company Jeager-LeCoultre was born.
Since its foundation, Jeager-LeCoultre has manufactured more than 1,242 different calibers, more than 400 patents and has developed a hundred inventions.
The creations under the name of Jeager-LeCoultre show the company’s mission to combine tradition and innovation with the ultimate goal of measuring the passage of time.
Among the most emblematic models we have:
The Reverso was created in 1931 to withstand the onslaught that occurs in Polo games, by means of a turning mechanism that protects the sphere. It is considered an emblem object of Art Deco. It is still happening.
The Duoplan, with him, was able to combine miniaturization with precision, which by the time, 1925, was almost impossible.
The Joaillerie, 1929, is still today the smallest mechanical movement in the world.
Atmos is a pendulum endowed with an almost perpetual movement that does not require human intervention.
Memovox, 1950, was the first automatic watch with alarm clock in the history of watchmaking.
Geophysical, 1958, hermetic watch resistant to shock and magnetic fields.
Other models are Master Compressor, Duométre, Rendez-Vous, AMVOX, Hybris Mechanica and High Jewellery.
In 2011 Jeager-LeCoultre obtains the Responsible Jewellery Council Certification, as a brand that complies with established ethical, social and environmental standards.
Marc Jacobs | www.marcjacobs.com
One of the 100 people named as most influential in the year 2010 of the Time Magazine, Marc Jacobs, an American fashion designer born in New York on April 9, 1963. He created his brand in 1993, Marc de Marc Jacobs International Company Ltd and with only 30 years of age begins to build the empire that holds today.
In 1994 Marc launched his first collection as a designer of his own brand in New York, counting at that time with renowned top models such as Naomi Campbel who appeared on the catwalk as a collaborator in support of the collection, so this designer starts on the right foot.
From that moment, this young designer has not stopped growing, in 1996 he is encouraged to present his first men’s collection and in 1997 he is named designer of the firm Louis Vuitton, allowing himself to offer a more modern and avant-garde look to this brand of high fame and reputation, obtaining not in vain the prestige he enjoys as a high-end designer.
Marc Jacobs manages to make alliances to market his designs with other brands around the world for several years but always focused on continuing to grow. In 1997 he also managed to open his first store in Mercer street, 163 in New York City, and in the year 2000, he opened a new Boutique in San Francisco.
As it is in a frank expansion, Marc Jacobs designs new footwear collections for both women and men, a collection of handbags and purses, as well as creating a Marc Marc Jacobs second line with the intention of providing the public with more affordable prices. In this same decade, he also ventures to launch his first fragrance for ladies that he called Marc Jacobs perfum, to later launch that of gentlemen.
By the year 2003, Marc Jacobs was already offering his new designs for the home. For this designer who works non-stop as if it were not enough for the year 2005, he launches both his first line of lenses in conjunction with another company, as his first line of watches with which he opens a store in Paris, France.
Marc Jacobs has a history of constant success, due to his perseverance and talent, as well as a remarkable ability and success for alliances and businesses. All these characteristics have led it to remain always current and currently leads to be present in more than 200 stores in 80 countries in America and Europe. Marc Jacobs markets through his company extensive and varied product lines such as clothing, footwear, accessories, handbags, watches, perfume lenses and home phone lines through all its brands; Marc Jacobs, Marc by Marc Jacobs, Little Marc aimed at children and Stinky Rat.
A particular feature of Marc Jacobs is his ability to design based on the needs and interests of his followers, and that his proposals for contemporary women in America are markedly differentiated by their simpler and more urban designs, while designs for women European countries stand out for sober, elegant and sophisticated lines.
Ray-Ban | www.ray-ban.com
Protecting yourself from the incidence of solar rays goes beyond fashion, nowadays it is a real necessity to subtract the impacts generated by sun exposure during the day, doing your job, practicing some sport or simply doing the day’s activities day.
It has been verified by scientific studies that the results of excessive exposure or without adequate protection trigger serious damage to people’s health. At present, adopting mechanisms to protect against sunlight is not a luxury; it is a need that goes beyond fashion. However, when we make the decision to protect ourselves, we must also choose between the best of the best that guarantees a product of excellent quality and maximum durability if we decide to make such a serious investment.
There are many lens manufacturers in the market but it is a challenge to find the one that suits our personal needs and tastes. That’s why there is Ray-Ban, an American company that designs and manufactures sunglasses, and was created in 1937 by Bausch & Lomb. Actually for the date begins to be called Ray-Ban that means “barrier against the rays”, leaving behind his first name Anti Glare that means “anti-glare” and for which he was not so recognized.
Ray-Ban creates the first lens of the sun for the North American aviation, the pilots of the air force needed to protect themselves of the direct incidence of the solar rays during the flights since every time they flew the airplanes to a greater height, the reason why they needed besides protection, ensure a wide and completely clear visibility. This lens was called Ray-Ban Aviator Large, they are also popularly called green lenses. These lenses were designed specifically for pilots but then they were used by all the military.
Later he launched a similar model aimed at specific sectors of sport, very similar to the original but smaller in size and in various colors, called “Little Aviator” and in a short time was within the reach of the general public, with the best-selling lens out of the North American air force.
Since then Ray-Ban has gained popularity and preference for his sunglasses, standing out for creating designs to meet real needs of different sectors, such as sports and for outdoor activities such as hunting and exposure to fog, applying new technologies that allow a good vision and greater solar protection.
In the decade of the 40s, the fame of Ray-Ban grows, and their lenses were used as any other garment and fashion accessory by great Hollywood figures, for outdoor shootings became almost indispensable. However, the main objective of Ray-Ban is to design lenses with a protective purpose and not as a fashion item.
However Ray-Ban is always in constant growth, during years of innovation has incorporated plastic frames, is this one of the most sold until today, since the 70s offers graduated lenses for every need, and a variety of designs that they keep it in full force and vanguard.
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